🔐 Privacy Policy

Last updated: 6 May 2026

Genuine Motors UK Ltd ("we", "us", "our") operates this website and online store (the "Services"). We are committed to protecting and respecting your privacy.

Our store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services to you.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Services.

By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

📌 1. Personal Information We Collect

We may collect and process the following categories of personal information:

Contact Information

• Name
• Billing address
• Shipping address
• Email address
• Phone number

Financial Information

• Payment card details (processed securely by payment providers)
• Billing information
• Transaction confirmations

Account Information

• Username and password (if account created)
• Preferences and saved information

Transaction Information

• Products viewed, added to cart, or purchased
• Order history
• Returns, refunds, and exchanges

Communications

• Messages sent via email, forms, or customer support

Technical & Usage Data

• IP address
• Browser type and device information
• Website usage and interaction data

📥 2. How We Collect Your Information

We collect personal data from:

• Direct interactions (placing orders, contacting us, creating accounts)
• Automated technologies (cookies, tracking tools, analytics)
• Service providers (e.g. Shopify, payment processors)
• Third-party partners (marketing and advertising platforms)

⚙️ 3. How We Use Your Information

We use your personal information for the following purposes:

To Provide and Fulfil Services

• Process orders and payments
• Deliver products
• Manage returns and refunds
• Maintain your account

To Improve Our Services

• Analyse website usage
• Enhance product offerings and user experience

Marketing & Advertising

• Send promotional emails (you can opt out anytime)
• Display relevant advertisements based on browsing activity

Security & Fraud Prevention

• Detect and prevent fraud
• Secure transactions and accounts

Customer Support

• Respond to enquiries and provide assistance

Legal Obligations

• Comply with applicable laws
• Resolve disputes and enforce policies

🔄 4. How We Share Your Information

We may share your personal data with:

• Shopify Inc. (website hosting and platform services)
• Payment processors (to securely handle transactions)
• Shipping and logistics providers
• IT, analytics, and cloud service providers
• Marketing and advertising partners

We may also disclose information:

• To comply with legal obligations
• To enforce our terms and policies
• In connection with a business transfer (e.g. sale or merger)

🛍️ 5. Shopify and Data Processing

Our store is powered by Shopify, which processes personal information to provide and improve its services.

Your information may be transferred and processed outside the UK or European Economic Area (EEA). Where required, appropriate safeguards such as Standard Contractual Clauses are used.

For more information, please visit:
https://privacy.shopify.com

🍪 6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and improve our website
• Remember your preferences
• Analyse traffic and usage
• Provide personalised advertising

You can manage or disable cookies through your browser settings.

🔗 7. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices or content.

👶 8. Children’s Data

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from children.

🔐 9. Data Security and Retention

We take reasonable technical and organisational measures to protect your personal data.

However, no system is completely secure.

We retain personal data only as long as necessary to:

• Provide services
• Comply with legal obligations
• Resolve disputes

⚖️ 10. Your Rights (UK & EEA)

Under applicable data protection laws, you may have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent (where applicable)

You may also opt out of marketing communications at any time.

To exercise your rights, please contact us.

🌍 11. International Data Transfers

Your personal data may be transferred and processed outside your country.

Where required, we implement appropriate safeguards to protect your data in accordance with applicable laws.

🔄 12. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised "Last updated" date.

📞 13. Contact Information

If you have any questions or wish to exercise your rights, please contact us:

Genuine Motors UK Ltd
Unit E, Six Bridges Trading Estate
Marlborough Grove
London SE1 5JT
United Kingdom

📧 Email: sales@genuinemotors.co.uk
📞 Phone: 0203 589 7520